Hi, I'm Joelly!
​The Branding Badass

On Jan 1st, 2021 I launched BRANDING MATTERS to give marketers and business owners free access to some of the world's most brilliant leaders. In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter and reveals the secrets to success in the game of business.

BRANDING MATTERS is one of the Best 100 Branding Podcasts, 10 Best Canadian Branding Podcasts, 40 Best Branding Podcasts worldwide, and one of the Top 47 Branding Podcasts Globally. It's also one of the 17 Branding Podcasts Worth Your Time in 2025 and one of the 20 Great Podcasts to Grow Your Brand.

Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds with their authentic stories, to providing BADASS branding tips, my guests reveal the secrets to success for building a strong brand. Get ready for a podcast that challenges the status quo and empowers you to revolutionize your own brand in ways you never imagined. Come to be inspired and changed. Real conversations. Incredible stories. Valuable ​branding tips. All here to help you build a brand that matters.

PODCASTS I'VE BEEN FEATURED ON